Guide your company in achieving all sales objectives.
Sales Performance Management (SPM) is a strategic framework that encompasses a set of operational and analytical functions aimed at monitoring, evaluating, and optimizing the efficiency of sales teams.
Core capabilities of SPM include process automation, management of variable compensation such as commissions, bonuses, and incentive compensation management (ICM), territory management (TM), and goal and quota management (QM).
SPM solutions can be directly integrated with data warehouses and systems such as CRM, HCM, or Salesforce, enabling real-time tracking of sales performance.
Additional capabilities may include advanced analytics, natural language processing, gamification, and elements of artificial intelligence, all contributing to increased revenue, competitiveness, and achievement of organizational goals.
Key Elements of the SPM System:
Sales Planning
Territory & Quota
Management
Incentive Compensation
Management (ICM)
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Sample Benefits of Implementing an SPM System:
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Increased Employee Motivation and Engagement
Daily insights into individual sales performance enhance trust in the compensation system. Salespersons can continuously view their sales data, goal achievement, and projected earnings, providing an additional source of motivation and increasing engagement.
Improved Sales Efficiency
SPM allows for the monitoring and analysis of each team member’s performance. This facilitates the identification of areas for improvement and adjustment of sales strategies, leading to enhanced overall team efficiency. Bonuses and rewards are granted based on performance, further boosting employee involvement in achieving targets and improving sales productivity.
Reduced Payment Processing Time for Sales Personnel
Consolidating all data within a single system and automating administrative tasks related to calculating bonuses and commissions shortens the time needed to calculate final amounts, enabling faster compensation disbursement.
Fewer Dispute
Access to detailed reports allows sales personnel to better understand compensation rules, thus reducing the number of inquiries typically received by compensation teams.
Transparency
Enhanced visibility and insights into daily automated system calculations empower sales leaders and managers to better understand which salespeople perform well and which do not, allowing them to respond proactively and provide appropriate support.
Improved Calculation Accuracy
Eliminating manual calculations reduces human error, increasing confidence in the compensation calculation process and eliminating the need for additional verification.
Compliance Tracking and Regulation Adherence
The SPM system can assist in ensuring compliance with compensation regulations and improving auditability, particularly in industries subject to strict oversight such as banking, finance, and healthcare.
We have been implementing Sales Performance Management solutions for years.
We can assist with:
Choosing the right SPM software
Optimizing processes and compensation plans
Deployment of SPM solutions
Change management
Visualization of results
Maintenance and development
Why Partner with a Specialist
in Sales Performance Management Solutions?
The number of compensation systems for sales representatives is as diverse as the organizations themselves. It involves not just the critical decision of whether to base these systems on commission or bonuses, but also the methodology used to calculate these two components. What connects them all is a fundamental principle: to be motivating and effectively drive increases in sales, the entire system must be clear and well-communicated.
With years of experience in implementing Sales Performance Management (SPM) systems across various market sectors, we have the expertise to tailor tools and solutions that meet the specific needs of your organization. Our team of specialists is equipped to address challenges related to planning, budgeting, commission and bonus calculation, and presenting these in a clear and appealing manner for system users.
Let’s discuss how we can implement SPM in your company.
Ola Wojdyła
SPM Solutions Architect
Learn more about SPM from our publications:
The Crucial Role of a Superadmin in SPM Systems
At the heart of every Sales Performance Management (SPM) system, you’ll find the Superadmin, a real superhero behind the scenes, ensuring everything runs smoothly. They
Effective implementation of SPM in an organization
Introducing an SPM (Sales Performance Management) system is not just a matter of technology, but primarily a change in organizational culture and business processes. Implementing
Data problems in SPM and how to solve them
In the current era of information-based economies, data management has become an essential component of every organization, particularly significant in the context of sales performance